Maria Bartiromo Interview: How Mister Softee Impacted Her Life (VIDEO)

[ 0 ] April 27, 2011 |

Maria Bartiromo for the last twenty years has rode a wave of success.

And what may have started it all was saving for that Mister Softee ice cream cone.

genConnect sat down with the financial journalist during The Aspen Ideas Festival, a week-long gathering of the brightest minds across the globe to discuss world issues. In a multi-ranging interview with Bartiromo, we talked about her career, the economy, and her plans for the future. In the video clip below, Maria shared with us her personal passion – running a production company that educates children about finances.

“I started a small production company and I created an animation on how to teach kids about money,” Maria said. ”I think it is really imperative that we do this as a nation. Because unfortunately, nobody ever teaches you about this stuff. And because you don’t get taught effectively about money issues, you grow up and you get to adulthood and then you have no idea, and you’re too embarrassed to say I have no idea what you’re talking about. I think that’s really behind the enormous amount of debt that we have in this country. Unfortunately, the fact that we’ve had a zero-percent savings rate for so long.”

Maria continued to tell us that it was her mother who instilled in her at a very young age the importance of saving. This is her own way to give back by helping other children learn about money.

“I think it starts at home,” Maria said. ”I learned about business, the markets and money from my mother.”

Maria recalls a childhood memory of wanting to purchase a Mister Softee from the ice cream truck in her Brooklyn, NY, neighborhood, and her mother instructing her that she’ll need to buy the cone with her own savings.

“I remember being a young child and the ice cream truck coming down the block and I’m saying to my mom, ‘Mom, can I get a cone?’ And she would say, ‘Well, yeah, sure you can get a cone, but how will you pay for it? Do you have any change in the jar that you’ve been saving?’ And that’s what I did. I saved change in a jar, because I knew that when the ice cream truck came, I wanted to get a Mister Softee, and the only way I could do it is if I had my own money.”

The anchor of  CNBC’s “Closing Bell with Maria Bartiromo” has been reporting on the financial markets since the late 1980s. In 1995, Bartiromo became the first journalist to report live from the floor of the New York Stock Exchange on a daily basis. Now, at 43, Maria also has three best-selling books under her belt – Use the News: How to Separate the Noise from the Investment Nuggets and Make Money in Any Economy (in June 2001), The 10 Laws of Enduring Success (March 2010) and  her latest book, The Weekend That Changed Wall Street: An Eyewitness Account (September 2010).

She started as a little girl counting dollars and cents and today she reports on world economies.

Watch this video clip below:
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