From March 11 through 15, genConnect.com is onsite in downtown Austin, Texas conducting personal interviews with speakers slated to appear at the innovative South by Southwest (SXSW) Interactive Conference in Austin’s Convention Center.
We are at the event as credentialed press, hosting “2.5 Minutes With genConnect” in the Chevy Volt ReCharge Lounge during the conference.
Today we sat down with a humble legend of the industry, Guy Kawasaki. Author of the new book, Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy reflected on the name of his book and what three companies he feels represent the word “enchantment.” See genConnect’s Kelly Hayes interview with Guy below:
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About Guy Kawasaki: Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is [...] View author profile.
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