our brand…
genConnect… the place to go to connect with like minded users and experts to learn and enhance an aspect of your life.

genConnect is positioned as the platform that delivers credible expert driven content for people to learn from, discuss and share across the web on other social networking sites such as facebook, LinkedIn, MySpace and Twitter Inc.

what gave us the idea?
In 2010 we are now out of the information age and have entered the recommendation age. Millions of people across generations are seeking expert advice and recommendations to make their worlds a better place. genConnect uses live, credible experts in the primary categories of our lives to help users filter the massive amounts of information that is available to them today on the Web.

why unique visitors and members visit gC…
It’s simple – we provide through our experts, answers to our visitor questions and recommendations and that can enhance their lives.

Where are we launching gC?
The planet!

When?
Launch date: Q1 2010 – (beta Q4 – 2009)

our tag line…
genConnect is your connection to experts in career, love and health.

nature of our business…
genConnect offers several compelling differentials that make us the place that visitors will join and keep coming back to….

• A place to ask questions and secure recommendations from experts who are best in class
• A unique platform that offers users a place to network using quality content as the basis for discussions and their connections
• 5 lifestyle enhancing categories with hundreds of sub-categories
• User driven content– users create the forums, discussion groups and can IM each other while on the site
• A place where users can vote on issues in our Q of the Day and Poll and Survey functions

our target audience…
genConnect members and visitors are continually seeking the evolution of their life. They cross generations with content, questions and recommendations because they know that they can learn from each other regardless of their age.

genConnect users are positioned to improve a core area of their life in five (5) primary categories: career, love, health, lifestyle and giving back.

Daily, genConnect will deliver content driven platforms which spawn user engagement with experts and visitors in the form of chats, blogs, forums, videos and emailing.

genConnect users are men and women who were born networkers. The psychographic qualities of our users are individuals who:

• Ages 24 – 49+
• Cross generations to share life experience
• generally well-educated
• financially secure
• live an active lifestyle
• have loyalty and influence
• are actively evolving and re-inventing their lives
• care about the planet
• want to give back

genConnect Vision Statement
Our vision is to be the go to website to help, enhance and create new directions in people’s live.