Use Technology to Build Relationships and Sales

[ 0 ] August 7, 2014 |

The usual belief is technology detracts from building relationships, but this is not necessarily so. The first step to securing a sale is to make a good first impression, and this begins the process of building the relationship.

Your audience will want to know, like and trust you, prior to purchasing, and you earning the first sale. The flow of future business is dependent upon the relationship continuing to build in order to earn repeat business, testimonials and referrals.

Upon integrating technology with the creative side, you will naturally appeal to a much wider prospective clientele. The technology should be cost effective in terms of implementation as well as making a positive impact demonstrated by analytics.

As you move forward, track which changes improve your visibility in the world. For starters, Alexa.com will provide statistics for where your website sits today in your own country, as well as worldwide. Make it a habit to check these any time you implement a single change. Should you make more than one modification, it will be unclear which one worked the best. And if someone asks to partner, review their ranking on Alexa too, in order to make an informed decision.

profile_logos1It is new technology that scares many. Social media is a prime example in that many are afraid to post anything online for fear of it being misinterpreted or used against them. On the other hand, savvy business owners are now able to connect to huge audiences as well as build a global presence. Taking a leap of faith, with data backing up the strategy, is key to developing a successful business.

Video is a major strategy for making an impact on your intended clientele. YouTube is now a household name. It allows anyone, free of charge, to create a video channel providing an excellent tool for prospects and clients alike to get to know you and your news of the day. Integrating your videos with the major social media sites generates a huge impact on audience attraction.

Related: 9 Things to Consider When Business Opportunity Comes Your Way

1373914990000-hoa2-1307151504_4_3There are a number of newer services designed to enhance the video experience. Both Skype and Google Hangouts provide the ability to have face–to-face conversations worldwide without incurring a fee. Facetime offers a similar service found on Apple devices. Taken from their Twitter profile page, Screencast-O-Matic is the free and easy way to make a screen capture video recording from your browser with nothing to install, and Fuze is a software that allows for online face-to-face meetings, sharing of documents, and additional services.

Related: Building Business Relationships That Get Results

Google leads the way in technology development.  t’s wise to pay attention because they are the leader in search engine technology. Therefore, utilizing at least some of what they have to offer will positively affect people finding you.

One of their newer developments for brick and mortar business owners is the ability to showcase their offerings with Google Photo Tours.  Certified and trained by Google, photographers take congruous panoramic shots of the establishment to showcase all the business has to offer.  The tour is then placed on Google Maps, Google+ Local Profiles, and may be uploaded to one’s website and Facebook page, too.

Now imagine the implication of potential reach by incorporating all of the above into your business model. Your use of technology will enable you to communicate with all age groups. People with either right or left side of the brain thinking will be attracted to your offerings. Are you envisioning now being found by millions? What will this do for your search engine ranking?

Your personal brand will come to the forefront as you develop a trusted business brand. Using technology while building relationships will lead you to the Smooth Sale!

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The International Best-Selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

In addition to genConnect, Stutz contributes to PersonalBrandingBlog.com, U.S News and World Report, Yahoo Finance, and AllBusiness.com. CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter” while Open View Labs designated her as a Top Sales Influencer. Stutz’ sales seminar was filmed for Eduson.TV.  Stutz consults and speaks worldwide.

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About Elinor Stutz: Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The international best-selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and community service led to [...]
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