AOL, Huffington Post Agree to ‘Merger of Visions’
Today marks a very exciting day for journalism!
Traditional (dare we say “old school?) online media company AOL has merged with the “new school” Huffington Post. AOL, which has lately been purchasing smaller online content outlets to reshape itself, purchased Huffington Post for $315 million.
Huffington Post founder and media maven Arianna Huffington calls the deal a “merger of visions.” “AOL is an online pioneer that engenders great trust among its 250 million global users. HuffPost is on the cutting edge of creating news that is social and brings with it a distinctive voice and a highly engaged audience. In this case, 1 + 1 = 11,” she writes on her site. ”Far from changing our editorial approach, our culture, or our mission, this moment will be, for HuffPost, like stepping off a fast-moving train and onto a supersonic jet. We’re still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we’re now going to get there much, much faster.”
AOL says the new Huffington Post Media Group will integrate all Huffington Post and AOL content.
“The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers,”said AOL CEO Tim Armstrong. “Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers.”
Best of luck to this new company as it attempts to make new inroads in digital journalism!
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