Transform Social Media Usage Into Business Development

[ 0 ] June 1, 2015 |

Screen Shot 2014-10-21 at 11.18.49 AMFrustrated by having to learn social media strategies themselves, or seeing employees engaging on the platform, many business owners perceive social media as the biggest waste of time as opposed to doing the necessary work.

They view the precious time spent as playing online rather than pursuing business.  For example, the action of picking up the phone to call clients or travel for in-person meetings is still their preferred use of time rather than seeing employees spending time on the social platform.

Time is a huge factor in business development, particularly when it comes to achieving all of the goals set forth and growing clientele.  For this exact reason, the thought that social media is a waste of time, deserves to be reconsidered.

There are two sides to every story, and this one, has a unique spin on the subject.  The fact is, social media turned the sales funnel upside down in that it allows for attracting a far wider prospective audience than ever before imagined.  The winning argument is, the prospective clientele is produced in a fraction of the time versus having to pursue a defined territory.

The usage of social media should be reconsidered as a business development, branding, and sales tool

As with any tool, there are unproductive as well as productive ways to use social media.  Training and rules should be established so that everyone has understanding for how to get the most productivity from the usage.

Several sales strategies enhance productivity on social media sites:

1.  “People buy from people they know, like and trust”

This first sentiment is an sales mantra that will never go out of style.  Imagine yourself purchasing an item from someone you did not particularly like; chances are that will never be repeated.

On the other hand, Interacting online and sharing relevant content provides followers with concrete reason to learn more about your company.  When the value is seen, your prospective clientele is motivated to purchase from you.  In other words, instead of your pursuing them, they select you!

conf-getty-OK2.  Building relationships

Video technology offers person-to-person meetings across the globe, thereby eliminating travel expense.  The visual aspect allows for becoming more comfortable with one another quickly.  Watching for the visual clues, such as body language and facial expressions, provides insight as to what the other person is actually thinking. Recognizing these factors, you are better able to have a quality conversation instead of merely picking up the phone.

It’s not easy to admit, but sometimes while on the phone, people are distracted by deleting email, for example, rather than paying full attention.  Video conferencing calls for strict attention to details thereby increasing the opportunity to make the sale.

3. Growing networks becomes your business development program

Creating online file folders, or groups in your phone for messaging, or up to date CRM products in your computer, greatly increases productivity, particularly in anticipation of a new announcement about to be made. As invitations to connect come forth, consider which individuals may enhance your business growth with collaborative possibilities.

Connecting wisely becomes a widespread branding effort on several levels.  In addition, you may also find new ways to share postings and events among members of your networks, who then share with their individual networks too.  The reach is now unprecedented numbers, never before experienced.

4.  Team effort

Challenging employees or peers to combine forces in creative groups for the creation of intriguing posts, tweets, etc., champions the team effort and springboards increased creative ideas for moving business forward.  When everyone appears to have an equal voice, the motivation to contribute and remain with the group is greatly enhanced.

5.  Monetary gain

Screen Shot 2014-10-21 at 11.18.38 AMThe opposite of the perceived “waste of time and money” toward social media proves to be true.  Instead, wider audiences are reached in a far shorter period of time.  Intermixing the platforms further increases audience potential.  Expense output is slashed substantially by greatly reducing travel, expense accounts, meals, gas reimbursement and all else that is taken for granted.

Business owners, who inspire their employees and train them to use social media effectively, will experience a decrease in the revolving door syndrome, and an increase in employee loyalty.  The loyalty itself spreads excellent word of mouth thereby further empowering your branding effort.

Engaging in using social media as a business development and sales tool will lead you to the Smooth Sale!

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books:  The International Best-Selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results”, and community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Stutz contributes to, LinkedIn Pulse, and  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter” while InsiderView and Open View Labs designated her as a Top Sales Influencer. Microsoft requested her advice in three upcoming e-books, and her blog is distributed within IBM.  Stutz’ sales seminar was filmed for Eduson.TV.  Stutz consults and speaks worldwide.

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Category: Career, Career Development, Sales & Marketing

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About Elinor Stutz: Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The international best-selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and community service led to [...]
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