‘The Best Designs Are Enabling’

[ 0 ] July 1, 2014 |

Tom Kelley is a business consultant, author, and public speaker who is globally recognized as an expert on innovation, design thinking, organization design, and related business topics. He is an expert when it comes to knowing what makes good design.

WATCH as Tom Kelley, best-selling author of Creative ConfidenceThe Art of Innovation and The Ten Faces of Innovation, as well as a partner at the renowned design and innovation consultancy IDEO talks to us at the 2014 Aspen Ideas Festival about how to come up with a great design:

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the-only-smartphones-worth-buying-right-now-ranked“The way you create good designs in the world is you study people,” Kelley says.

You can’t just come up with the next best thing that people need by just sitting down and thinking about it, you need to go out and study what people do and how it can be improved. “People can’t raise their hand and say ‘here’s what I really want,’ because no one asked for a smart phone,” he says. No one knows what they want until someone else comes up with it.

Good designs fill the gap that is missing in people’s lives but they also can help build a better society, Kelley says. Certain designs give humans the power to do things that they couldn’t do before. The airplane, for example, allowed for quick and easy travel across the planet. “The best designs are enabling,” Kelley adds.

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Follow all of the wisdom from the 2014 Aspen Ideas Festival on Twitter @AspenIdeas #AspenIdeas, and genConnect on Facebook and Twitter 

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Category: Aspen Ideas Festival 2014

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About Tom Kelley: Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading [...]
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