Why bring up Gene Autry’s signature song? Well, because I’ve resumed, after a one-year hiatus, covering the colorful, clamorous and competitive Ad Bowl that goes on inside the Super Bowl. (Or to put it in a more contemporary way, just when I thought I was out, Media Village pulled me back in.)

There’ll be plenty to write about before, during and after Super Bowl 50 on Feb. 7 because Super Bowl Sunday is the biggest day of the year for Madison Avenue as well as for football. Wait, what? Super Bowl 50? Not Super Bowl L?

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