Big Starbucks Expansion Plans, Focus Still on Community (VIDEO)

[ 0 ] December 5, 2012 |

Starbucks plans to open more than 3,000 new shops in the Americas in the next five years as it expands the reach of not only its delicious coffees, but broadens its offerings of tea and juice. Starbucks recently acquired juice seller Evolution Fresh and Bay Bread LLC’s La Boulange Bakery for $30 million and $100 million, respectively, and is purchasing tea store chain Teavana Holdings for $620 million. The coffee chain plans to roll out La Boulange pastries and other food to 2,500 of its company-operated U.S. shops by the end of next year, while Evolution fresh juices should be available in more than 5,000 U.S. stores by the end of 2013.

genConnect recently spoke to Starbucks CEO Howard Schultz about his company’s mission and how giving back is a vital part of his business plan. Watch our interview with Schultz below:

Related: Starbucks ‘Dominating With Omnipresence’ With Single-Serve Coffee, Food

“The only way you can create value through your shareholders is if you create value through your people,” Schtulz says.

Schultz stressed that if companies focus on the community, they can help their bottom line, as well.

It’s even more important today because so many communities across America are in need,” he said, noting that 42 out of 50 states are currently experiencing budget deficits and cuts to social services. “Companies and business leaders must recognize, we can’t wait for Washington. We’ve got to do more. We’ve got to do our part.”

In other Starbucks news, if you’re looking for a great gift for the Starbucks coffee lover in your life and money is no object, you can now purchase the $450 Starbucks gift card. The super premium Starbucks Metal Card is actually made of steel. Starbucks will make only 5,000 of them, and they will only be sold via the luxury goods website, The card comes with gold-level Starbucks card membership benefits. Stocking stuffer, anyone?

Related: 2012 genConnect Gift Guide: Find the Perfect Gift for Everyone

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About Howard Schultz: Mr. Howard D. Schultz is the Founder, Chairman, Chief Executive Officer, and President at Starbucks Corporation. He founded Starbucks Corporation in 1985, has been its President and Chief Executive Officer since January 2008 and its [...]
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