Planning a big trip? Get a travel agent advises JP Kyrillos, publisher of Travel+Leisure. “These travel agents, especially if you’re going to go on a long-haul trip … you need somebody who’s a professional who knows what they’re doing,” Kyrillos says. “It’s such a value … and honestly, it costs you very little.”
After you have an agent, where do you go? Watch Travel+Leisure Publisher JP Kyrillos on exciting travel destinations, plus how Travel+Leisure is adapting to digital media:
As the trusted brand in travel, TravelandLeisure.com now reaches 2 million unique visitors every month, is available on the iPad, and utilizes social media not just to promote its articles, but to receive user-generated content on great travel hot spots and related topics.
“Wherever you want to find us, we’re going to be and I think that’s what you have to do to get ahead in publishing,” Kyrillos says.
The brand is constantly finding new ways to to adapt print into the digital space, too.
“Just print is two thousand years ago now,” Kyrillos tells genConnect. “Everything has got to be a combination of print and digital. If you look at your everyday life, I’ve got my iPad in one hand and my magazine or newspaper in the other and I’m constantly going back and forth. People are doing the same thing with multiple screens … it’s good. It’s all for the better.”
genConnect is credentialed press at the 2012 Food & Wine Classic in Aspen, Colo., where we are interviewing the top chefs, wine experts and culinary gurus from the event. For more of our video interviews and articles from the 30th Annual Food & Wine Classic, click here.
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