Digital is truly changing the election landscape. There has been a massive democratization in that political campaigns no longer need traditional media to get their message out to voters, says PBS NewsHour correspondent Hari Sreenivasan. Watch Sreenivasan talk with genConnect abou how open data is making election campaigns more transparent, plus how technology will affect the 2012 election:
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With so much technology and various social media platforms like Facebook, Twitter and others at their disposal, campaigns at all governmental levels have more power than ever to directly influence voters, Sreenivasan said.
Technology has also increased transparency in the election process, giving voters more information than ever before to become informed before they go to the polls.
“Transparency is huge – one of those things that you hear about in Washington, but really gets done in Silicon Valley,” he added. Many small tech startups are figuring out ways to dive into electoral data and make sense of it for the general public.
To their credit, recent past presidential administrations have released more data to the public than ever before, he said. “As the government kind of increases its transparency and pushes more, say, health care data out there … the more information that you make available isn’t necessarily the end of the answer – it’s how you make sense of it.”
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For more of our video interviews and articles from the 2012 Aspen Environment Forum, click here. Follow us on: