Watch Sprinkles Founder Candace Nelson discuss tips to stress-free holiday baking, why the cupcake is so versatile and quality time in the kitchen with her family:
Nelson on why cupcakes are so popular: “Think about the classic American food that we love in this country, they’re all handheld foods. And I think it plays in perfectly with the mission of Real Simple as well, it’s so simple to pick up a cupcake, there’s no need for a fussy fork or a knife, even a plate really, and you can pick your own flavor, you don’t have to all share one flavor of cake, so it’s also sort of an individualistic sort of thing. But I think it’s just about ease and part of the American lifestyle.”
If Sprinkles hasn’t quite made it to your city yet, you can check out their new iPhone app which offers flavor updates, free cupcakes, store locations and more.
What are you baking these holidays?
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