As an official sponsor of the Aspen Ideas Festival, PepsiCo is on the lookout for great ideas on how to feed, connect with, and engage the world’s population at the event. Watch PepsiCo’s Global Head of Digital, Shiv Singh, talk about how the 2012 Aspen Ideas Festival is inspiring PepsiCo:
Why is the Aspen Ideas Festival so important to Pepsi’s mission?
“In our business, we’re now trying to figure out – how do we reach, how do we engage, how do we feed – the next billion consumers as they’re born and as the world’s population grows. To do that right, for PepsiCo, it’s all about having the right ideas, new ideas and fresh ideas,” Singh told genConnect. ”Where’s a better place to be for inspiration than Aspen Ideas Festival for that?”
Feeding the next billion, an estimated population of eight billion people by 2030, will require new and creative thinking from companies like PepsiCo about the foods we eat and how we produce them. Singh is hoping that an idea from the Festival sparks a promising solution.
WATCH: How to Feed the Planet
To find out more about how PepsiCo is meeting the needs of its next billion customers, click here or follow the company on Twitter @PepsiCo and check out the hashtag #nextbillion to follow the conversation.
genConnect is credentialed press at the 2012 Aspen Ideas Festival in Aspen, Colo., where we are interviewing the premier speakers and attendees at the conference. For more of our video interviews and articles from the Ideas Festival, click here.
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