How Digital Technology Is Changing Fashion (VIDEO)

[ 0 ] April 5, 2012 |

With the developments in social shopping, the fashion industry is catering to the customer like never before. Lucky magazine Digital Content Director Caroline Waxler discusses how technology has revolutionized the shopping experience below:



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Because of pervasive digital technology, fashion brands are creative more an more innovative ways to reach their customers. From creating fashion blogs to installing retail store kiosks in airports that let people purchase from anywhere, technology is changing the way people shop.

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“People are able to shop more and more from their desk. They’ve been able to do that for years but the comfort level is increasing,” Waxler told genConnect. “Also with the increase of street style photography, people are able to see what their peers are wearing across the world and shop from it.”

Related: Put Your Best ‘Fashion Foot’ Forward

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Category: Beauty & Fashion, Lifestyle, Videos

Caroline Waxler

About Caroline Waxler: Caroline Waxler is the digital content director of Luckymag.com and the executive producer of the Lucky FABB conferences. She has done digital strategy work for companies including TheStreet.com, VH1, Business Insider, TVGuide.com and the NYSE. [...]
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