Microsoft will begin marketing Windows 8 in a reported $1 billion campaign in an effort to to catch up to the rise of mobile devices such as Apple’s iPad, according to news reports. The software company recently began taking pre-orders for the boxed version of Windows 8 Pro, which will be officially released on Oct. 26.
Watch Russell Sinclair, program manager for Microsoft, discuss software trends and new products from Microsoft that will most benefit consumers:
Microsoft has been forging ahead on a number of fronts, including moving to the cloud, and rolling out platforms for developers that automatically provide value without them having to buy servers or software. Office 365, which is hosted in the cloud, was also released. This program offers secure, anywhere access to e-mail and calendar, Office Web apps, instant messaging, conferencing and file sharing.
And Microsoft thinks of the user, first and foremost, in developing new products, Sinclair said.
“Everything with software – we really want to make a customer connection,” Sinclair said. “Ultimately, what we’re trying to do is deliver a better experience.”
They ask questions such as: how the customer will use software, what’s the problem they’re going to solve, and whether the product will make a user’s life easier. “We really try to make sure that we’re concentrating on user stories – help them understand how the software gets used,” Sinclair added.
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