Watch Jason Pollock (@Jason_Pollock with 94,663 followers and counting), dubbed one of the world’s most influential on Twitter and social media, shares how you too can be a Twitter Superstar, the importance of the re-tweet and the biggest mistake you’re making with your Tweets right now:
Jason, if you could just share some basic Twitter tips to our audience, and also give some of the typical Twitter mistakes that everybody makes. That would be great.
JASON POLLOCK: OK. All right. All right. Let’s see here. One really common mistake is that people sell too much to their audience. One thing I learned very quickly by getting on Twitter– I basically got on Twitter to promote my film. I came on Twitter as a filmmaker who had just spent four years on a documentary and I wanted people to see it. I wanted people to hear about it. I realized that I wasn’t going to get traditional distribution or publicity. So I had to kind of reinvent the wheel.
And as I got on, I was obviously posting about my film and talking about it. But I quickly realized the more I shared with my audience just fun viral stuff, the more they were interested in who I was. The more they were interested in my film. So, it’s kind of like a weird marketing strategy. But the more you’re talking and engaging your audience, just in general, the more they’re going to be interested and connected with you when you actually have something that you really want them to be interested in.
So, I think, don’t sell too much. Sell at the right time. And really what you want to do is kind of curate fun and cool stuff for your fans and your audience all the time. And that’s what’s really going to get them interested when you do have something to sell.
RANDI ZUCKER: So let your personality out there and also offer a service.
JASON POLLOCK: Right. Exactly. Another good tip, I think, is like the retweet. It’s really important to retweet people. One of the best ways to get influencers’ attention is to retweet. The people that I talk to every day on Twitter, we’ve retweeted need each other hundreds of times. So we share this kind of social currency with each other in many ways. And I feel like when someone is kind of moving up and they have a low follower count, if they’re retweeting me every day, I know that they’re really there to really activate it. And I’m going to engage with them. Even if you have 100-200 followers, you’re very valuable to me if you’re retweeting my content every night.
RANDI ZUCKER: What’s your Twitter handle?
JASON POLLOCK: Jason_pollock. So, j-a-s-o-n- underscore p-o-l-l-o-c-k.
RANDI ZUCKER: OK. Great. And also @genConnect is also another great way to gain more Twitter followers, right?
JASON POLLOCK: Yes.
RANDI ZUCKER: Great. Jason what are some mistakes that you always see on Twitter?
JASON POLLOCK: I think that one mistake is that people do too much personal information. You really have to be careful online with what you put out there. Four Square. I see people checking in at home and pushing that out to their audience. Don’t do that. I would say that a social media fail. Hashtag social media fail. Really be careful about what you’re sharing online. Don’t share too much personal stuff. I think my audience gets to know me by the kind of content I share with them. So they know what kinds of things I like. They may not know what I’m doing that night, and that’s OK.
RANDI ZUCKER: Jason, thank you so much for your time today.
JASON POLLOCK: Thank you, Randi. Thank you.