Eco-Friendly iPhone Game Makes Real Environmental Impact (VIDEO)

It is hard to imagine how playing a iPhone game could revolutionize climate change. But through the new idea of “playsourcing,” XEODesign CEO Nicole Lazzaro and others hope to make a real-world impact through virtual channels.

XEODesign is making that a reality with the release of their new game Tilt World, which follows Flip the tadpole on his mission to conquer climate change. Watch Lazzaro as she explains the idea behind the game:


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Related: EcoFlight: Adds New View to the Environment

“Games allow us to try different things. We suspend consequences, we amplify feedback, we provide players with clear goals and that is the ideal environment to learn and to grow new skills,” Lazzaro told genConnect. “We tend to think about games as a waste of time but in fact, what’s really true, is that all games teach. What’s even better is that certain kinds of games teach things that you cannot get out of a paragraph of text, a video or a lecture.”

Related: Earth Day 2012: The ‘Soul’ of Sam Wyly

Enter Tilt World which follows the app’s main character, Flip, as he “eats carbon out of the air and gathering seeds to shave Shady Glen.” As people play, their actions are mirrored in a real-world campaign — the perfect combination for a die-hard gamer looking to make a positive impact on the environment.

“These virtual seeds are actually going to be used in the real world to plant mangrove trees on the island of Madagascar,” Lazzaro said. “As players earn points, once they reach their goal, we are going to put one million trees in the ground in Madagascar.”

Click here to purchase the iPhone game.

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Category: Lifestyle, Technology, Videos

Nicole Lazzaro

About Nicole Lazzaro: Nicole Lazzaro, the founder (in 1992) and President of XEODesign, Inc., has twenty years expertise in Player Experience Design (PXD) for mass-market entertainment products. Widely recognized as one of the top women working in video [...]
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Comments (3)

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  1. Daniel Super says:

    The game Tilt World is so beautiful and the idea that it plants trees in the real world is amazing

  2. @k12data says:

    I'm really excited for the future; the increasing integration of pedagogy and awareness with play will be, I think, the catalyst that brings about social change :)

  3. PetreFarha says:

    I like these initatives! Good work!

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