Samsung’s revolutionary Olympic Genome Project is a social media campaign that connects you with Olympic athletes. Think ‘six degrees of separation’ meets the 2012 Olympics. Interested but not sure how it works or how to use it? Watch Samsung Chief Marketing Officer Ralph Santana show genConnect’s Baruch Shemtov how he’s connected to past and present Olympic athletes:
Samsung is a global sponsor of the London 2012 Olympics. With the Olympic Genome Project, Olympic fans can check out which past and present Olympic athletes are from the same hometown, discover shared interests, and users can take advantage of the activities bar to answer questions about themselves to earn tokens to use in the Samsung marketplace. Tokens can be donated as money to the U.S. Olympic Committee, or can be used to enter Samsung sweepstakes.
Don’t have a lot of Olympic connections? The more questions you answer about yourself on the Genome Project site, the more potential connections you can find.
“We’re trying to make it personal. We’re trying to use the power of social media,” Santana said. “For us, as a brand, what it does is, it puts us at the center of a very unique experience” during the 2012 Olympic Games.
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