How the YouTube User Experience Is Changing (VIDEO)

The YouTube user experience is constantly evolving. So what’s the latest in what the millions of YouTube users can expect from this wildly popular video-hosting site?

Watch Margaret Gould Stewart, director of user experience for YouTube, discuss the new and exciting things happening that will benefit users at YouTube:


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“For consumers, what they’re going to experience is the ability to discover content that they didn’t even know that they wanted to watch,” she said. With the volume of content on YouTube, she added, “there has to be a whole bunch of different efforts toward helping people discover content that they’re gonna love – whether it’s the channels’ format and allowing creators and curators to organize packages of content that are much easier to discover and consume or helping people to subscribe to content that they can develop a long-term relationship with, or the work that we’re doing in algorithmic channels.”

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One of the most interesting things about YouTube, Stewart added, is that its topical channel format “discovers common interests that most people don’t even know exist in the world,” such as decorative competitive vegetable carving. “The vast majority of people in the world don’t even know this exists yet there’s this community that that is what they love to do with their discretionary time and now they have the opportunity to meet and come together online.”

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Category: Lifestyle, Technology, Videos

Margaret Stewart

About Margaret Stewart: Margaret Gould Stewart manages the User Experience Team for YouTube, recently overseeing the redesign of the YouTube player page. She came to YouTube after two years leading Search and Consumer Products UX at Google. Stewart [...]
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Comments (4)

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  1. I hope this way of youtube user experience changing issue will bring benefits for user. I hope more update will be come soon. :)

  2. Luis Dibiase says:

    This is really a pretty sound way which will be very handy for youtube user. Just think about before some years. We can remember what was our experience to use of youtube and what are the experience of now. SO that we can realized what is the difference between both of time and it is really very clear that experience of using youtube has been changing very dramatically. Thanks

  3. Youtube is a very good platform for spreading business plan and services to everyone and this can be called youtube marketing. Day by day its uses has been increasing from several sides (professional, recreational, personal, informational etc). I hope very soon youtube will touch it popularity as like as to touch sky. Right?

  4. Free Stuff says:

    Really good piece of writing about you Tube user experience! The thing is that i have read out this entire article very carefully and by reading this article i have understood that you Tube users are getting lots of benefits by using and sharing their experience and hopefully they will get more benefit in near future as well. Thanks

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