Looking for an easy new way to try great new recipes? Leave it to renowned celebrity chef Ming Tsai to come up with a solution. Tsai’s fifth and latest cookbook, Simply Ming in Your Kitchen, is an e-book that will include 80 photos, recipes, videos and QR codes to help you cook delicious food. Scheduled for release in October, the book’s QR codes allow the reader to download a free video of Chef Ming demonstrating the whole recipe, start to finish, as well as an interactive shopping list. Watch him discuss how a true e-book can help you become a culinary whiz:
“It’s truly, really the first e-book,” Tsai says. “But the romance of a book – it’s tacked up and dog-earing and getting it dirty – that, I think, is always going to stick. People will want a physical book. The iPad I love, but you can’t snuggle with an iPad, a book is different.”
Tsai’s e-book combines the romance of a book with the benefits of technology, allowing cooking pro wannabes to watch and learn, instead of just reading how to make a dish or learn a technique—like how to roll sushi.
Related: Asian Sloppy Joes by Ming Tsai (RECIPE)
“They always say a picture’s a thousand words, well the video’s a million words,” Tsai says. “The idea is just to get people to cook.”
genConnect was credentialed press at the 2012 Food & Wine Classic in Aspen, Colo., where we interviewed the top chefs, wine experts and culinary gurus from the event. For more of our video interviews and articles from the 30th Annual Food & Wine Classic, click here.
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