Rock the Vote started 21 years ago, with Madonna taking to the television screen, urging people to register with a 1-800 number. Since then, a huge number of ways have evolved to help register voters to make sure their voices are heard on Election Day.
“Back then in the early 90s it was 1-800 numbers and fax machines – Madonna wrapped in a flag on MTV,” says Rock the Vote President Heather Smith. “Fast forward 20 years later. While we still work with MTV and musicians and artists, social media is playing a huge role now – getting them registered, getting them involved in the process.” Watch Smith talk more about the evolution of Rock and Vote and what young voters care about this election year:
WATCH: ‘It’s a Big Moment’ for Voter Registration
With 12,000 people turning 18 every day who need to get registered, this is one voting bloc that shouldn’t be ignored, Smith said.
“You have to talk to them, but you have to ask them to register first,” Smith said.
What are young people looking for in a president in 2012? “Somebody who actually speaks to them,” Smith said. “They want to know that the person they are electing is going to represent them and their interests. Second, they just want someone who’s going to be honest.”
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