Carolyn Everson, Facebook’s vice president of global marketing solutions, on how Facebook provides a platform for others to change the world
Facebook has grown to 800 million plus users, and is impacting lives all over the world.
“The way we think about it internally is, we’re not the change agent, but we’re enabling populations to actually be change agents because of the technology and the platform we provide,” Carolyn said in an interview with genConnect.
“We’re starting to realize the power of that technology and platform,” Everson said – whether that power be in helping organize political rallies, or helping people search for organ donors, or helping with cancer diagnoses and treatment. “How people are seeking treatment and advice on disease states is changing dramatically,” she said, noting that often, people will post their diagnosis on Facebook and receive responses from others in their network with doctor or treatment referrals that could literally change a person’s life.
As vice president of global marketing solutions at Facebook, Everson said, the “big question that I’m really focused on is, ‘what can Facebook and Coca-Cola do to change the world that’s never been done before?’ ‘What can Facebook and General Electric Do?’ Because if we can answer that question and come up with something that’s really significant, we do have the ability to change the world.”
For more videos from Carolyn Everson on genConnect:
About Carolyn Everson: Carolyn Everson is the Vice President of Global Advertising Sales at Facebook, where she leads the global advertising team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales, [...] View author profile.
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