Author Michael Brito: ‘Technology Doesn’t Really Matter’ (VIDEO)

Michael Brito

Watch Michael Brito, Senior Vice President for Social Business at Edelman Digital, with genConnect’s Kelly Hayes on his experience at BlogWorld over the last six years and the connection between technology, bloggers and brands.

“My opinion is that technology doesn’t really matter,” Brito told genConnect in the interview below. “Being social and having conversations like you and I is in our DNA and it’s been in our DNA since the beginning of time. So whatever technology platforms come and go it doesn’t matter. Now brands need to think ahead and they need to realize what’s coming down the pipe like Google Plus, and be prepared to scale, but at the end of the day it’s a conversation between two people.”

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Tags: 2.5 minutes with, bloggers, blogging, BlogWorld 2011, BlogWorld Expo, brands, Edelman, Facebook, genConnect, Google Plus, Intel, Kelly Hayes, michael brito, smart business social business, Social media, technology, Twitter, video

Category: Lifestyle, Technology, Videos, Views on the News