Every year, as thousands descend upon Park City, Utah for the annual Sundance Film Festival, many make a point to stop by the ASCAP Music Café, a dynamic showcase dedicated to live performances of new, emerging and established talent. It is also a place where independent filmmakers can interact with film composers and songwriters.
Watch Loretta Munoz, the Assistant Vice President of Special Projects for ASCAP, talk to genConnect about how ”music is such an integral part of film” and how her cafe connects artists with filmmakers:
The cafe is for the filmmakers, directors, artists, press, and others to discover new and emerging talent, but to also connect with more established artists. “We want them [audience] here for that artists,” Munoz says. “And it’s a listening room, it’s almost like ‘come on in, shut up and listen.’”
Artists who performed at the 2012 Sundance ASCAP Music Café included: A Fine Frenzy, The All-American Rejects, Erin Barra, Cris Cab, Bailey Cooke, Jeremy Current, Flying Lotus, John Forté & Friends featuring Natasha Bedingfield & Ben Taylor, David Gray, Lisa Hannigan, Garland Jeffreys, Jenny O., Josh Kelley, Greg Laswell, James McCartney and Ingrid Michaelson.
ASCAP stands for The American Society of Composers, Authors and Publishers; it is the U.S. performing rights organization owned and run by songwriters, composers and music publishers. 2012 marks the 14th anniversary of ASCAP producing the Music Café at the Sundance Film Festival. Over the years, ASCAP has provided stellar programming, presenting artists associated with Festival films along with other legendary and cutting-edge artists.
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