From March 11 through 15, genConnect.com is onsite in downtown Austin, Texas conducting personal interviews with speakers slated to appear at the innovative South by Southwest (SXSW) Interactive Conference in Austin’s Convention Center.
We are at the event as credentialed press, hosting “2.5 Minutes With genConnect” in the Chevy Volt ReCharge Lounge during the conference.
Yesterday afternoon we spoke with David J. Neff, co-author of “The Future of Nonprofits: Innovate and Thrive in the Digital Age.” David talked to us about his book helping nonprofits map their future, as well as Lights, Camera, Help, a nonprofit organization that is dedicated to encouraging other nonprofit and cause-driven organizations to use film and video to tell their stories. See our interview below to learn more about David, his new book, and where to watch or submit videos for the Lights, Camera, Help event at the end of July.
KELLY HAYES: So tell me a little bit about what you do. I understand there’s a film festival in addition to the books?
DAVID NEFF: Yeah, so I just wrote this book that kind of helps nonprofits map their futures with my co-author Randy Moss. And then I also helped found a film festival about three years ago called Lights, Camera, Help. And we’re the world’s first film festival for nonprofit and cause-driven films.
KELLY HAYES: So, three years into it. Where’s the festival?
DAVID NEFF: It’s at the end of July here in Austin, Texas.
KELLY HAYES: And how can people find out more if they want to come to Austin to see the event?
DAVID NEFF: Yeah, we’d love to have them. A great city, obviously a big film town. We have three nights of films. We had over 300 entries last year, we narrow it down to the top 30 and we show those. It’s anything from a PSA to a feature-length documentary.
KELLY HAYES: People can find out at lightscamerahelp.org?
DAVID NEFF: Yeah, and if they want to actually submit a film, if nonprofits are out there watching this, it’s lightscameraaction.org/entry, and they can actually submit their films online and we’ll judge them, and hopefully they’ll make it into our top 30.
KELLY HAYES: Absolutely fantastic. Now, in the book, you also take tools that businesses use for their social media and teach them to nonprofits?
DAVID NEFF: Yeah, 100 percent. We talk a lot about the rise of social media, the rise of gaming, and online reward systems like Gowalla and Foursquare. And how those types of technologies can be adapted in this digital age to help nonprofits get donors, recruit volunteers, solve their mission, everything that nonprofits do in the modern world.
KELLY HAYES: So there must be great satisfaction in working with nonprofits and helping them do things that corporations are able to pay people to do, is that right?
DAVID NEFF: Yeah, 100 percent. I feel blessed every day that I’m doing that and I’m not making computers somewhere or making widgets in a factory. So I lead a very great life because of that.
KELLY HAYES: So I can’t say how happy we are to be able to sit here at South by Southwest in your home town–
DAVID NEFF: Yeah.
KELLY HAYES: Austin, Texas, with David Neff and learn a little bit about Lights, Camera, Help. Thank you very much, David.
About David J. Neff: My name is David J. Neff. I help Non Profits and people for a living. I do that with Ridgewood Associates and Lights. Camera. Help. I also do large scale collaborative events like Non Profit [...] View author profile.
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