New partly ingestible io Beauty line prepares to launch on QVC; celebrity nutritionist Paula Simpson says consumers should not blindly buy into edible beauty products that promise a more youthful glow
Tired of slathering creams and cosmetics packed with antioxidants on your skin for a more youthful glow? A new line of cosmetics is coming out that you actually can eat.
But Paula Simpson, celebrity nutritionist and formulation expert, warns consumers to not buy in blindly to such products, and to do your research to ensure such products really do have some health value.
Sue Devitt, an Australian makeup artist with a celebrity clientele and the Miss Universe Organization’s official dietician, Tanya Zuckerbrot, are launching a new beauty product on QVC in February loaded with antioxidants and minerals that is supposed to be great for your skin. The $38 Beauty Booster is part of the duo’s new partly ingestible io Beauty collection that “works from the inside out”; it can be drizzled over yogurt and into club soda, or eaten alone – and it’s calorie-free. The amount of liquid in two droppers of Beauty Booster is supposed to have more antioxidant value than five servings of fruits and vegetables. And results are promised within 28 days.
Devitt and Zuckerbrot’s new products are the latest in a recent line of edible products — sunscreen, cologne, cosmetics and other beauty items – purported to make you look and feel better.
“As a nutritionist, nutricosmetic formulator and educator, I have spent much time working with companies to develop effective nutritional beauty products. Nutrition is the foundation towards optimal health, but with today’s fast-paced lifestyles, it is hard to acquire an optimal diet on a daily basis. This is why functional beverages such as antioxidant-enriched waters have become so popular within the nutricosmetic sector,” Paula says.
“Recent human clinical studies have shown that consuming concentrated doses of certain antioxidants do in fact help protect the skin from damaging free radicals (accelerators in skin aging), which are produced in the skin when exposed to the sun or other environmental stressors,” Paula adds. “However, because this is a fairly new trend, many products coming to market are manufactured for ‘commercial appeal’ over the true health benefits. Therefore, choose your product wisely. Do your research on the manufacturer, clinical evidence available and formula ingredients/dosage before considering supplementation.”
Good advice to follow for all of your beauty purchasing decisions!
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