Quaker Oats has made its mark as a trusted brand focused on tradition and quality. Best known for their breakfast cereals and heart-healthy snacks, Quaker is innovating in various ways to expand its products so that more families can enjoy its whole-grain oats.
Watch Jose Luis Prado, President of Quaker Foods and Snacks North America, discuss how Quaker is expanding its portfolio to provide nourishing solutions for the existing and growing population in our world:
Quaker has been in business for 134 years – quite a feat for an American brand, and one the company takes seriously.
“We have been in business for one hundred and thirty-four years and we are the most trusted brand in food and beverage in North America and we don’t take that lightly and we don’t take it for granted,” Prado said. “We think we should earn that every day.”
“Quaker is renewing its brand and taking it to new generations through a combination of innovating its core, then going into new territories,” Prado said, “so that we can expand our portfolio to go from oatmeal to oats, from mothers to all generations, and from breakfast to all parts of the day.” That means Quaker won’t just be synonymous with oatmeal much longer; rather, the company is taking its oats into new territories like snacks, bars, like cookies.
“We are in a unique position to provide nourishing solutions for mothers, for families, for kids, for every cohort. So our plan is to innovate our products in a way that we make the product experience more acceptable to every part of the family, to every member of the family,” Prado said. “Our goal is to essentially make oats part of everyday life and to provide solutions for mothers to be able to give their families whole grains and the benefits of the oats.”
genConnect is credentialed press at the 2012 Aspen Ideas Festival in Aspen, Colo., where we are interviewing the premier speakers and attendees at the conference. For more of our video interviews and articles from the Ideas Festival, click here.
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