When it comes to health care, many changes are taking place in the aftermath of passage of the Patient Protection and Affordable Care Act, and many more are to come. So where are health trends going?
Watch Shwen Gwee, vice president of digital health at Edelman, talk about the “6 P’s of social health:”
The “6 Ps” are: personalized, participatory, preventative, portable, peer-to-peer, and passion.
As for the personalized aspect, Gwee said “everything from our diagnostic tools and medications are becoming much more personalized in the sense that there’s things like gene therapy and diagnostic tools that really look to the individual level as to how it effects you based on your genetic components. But medicine is also becoming more customized, thanks to the digital and Web movement that allows personalize information to be delivered more quickly, he said.
As for preventative, “that is really speaking to the fact that a lot of us are thinking abut preventative medicine these days, not just curing when somebody had a disease, but helping somebody proven getting a disease.” For example, the obesity epidemic – what preventative medicine do we have to prevent people from getting to the obese stage? “That’s an example of how preventative is becoming a big part of health care these days,” he said.
And the “big tsunami” in health care right now is mobile, Gwee continued, which is encompassed in the portable element. “We all carry around this phone in our pocket that has so much power an can pull up so much information any time you want. Is your health information easy to be delivered in that format? It’s an important thing to think about.”
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