Guy Kawasaki’s New Book, “The Art of the Start 2.0”

[ 0 ] March 2, 2015 |

art-of-the-start-2.0An update to the 2004 releaseĀ The Art of the Start, Guy Kawasaki’s new book, The Art of the Start 2.0, is the ultimate guide for anyone interested in starting a business. The book, which is available on March 3, is chock-full of practical business advice for entrepreneurs, including how to write a business plan and leverage social media for marketing. You’ll also find insights into the advantages of crowdfunding and cloud computing for any company.

Kawasaki, who is the chief evangelist of Canva, an online, graphics-design service, sat down with genConnect to discuss how to excel at social media and some of the ironies associated with it.

 

 

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Category: Career, Entrepreneurship

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