Brand development and marketing expert Lisa Kolodny on the importance of Movember
Mo Bros is a term widely used to describe men who support Movember, a movement during November where men grow moustaches for one month to raise funds and awareness for men’s health issues, specifically prostate cancer.
Mo Bros effectively become walking, talking billboards for the 30 days of November. Movember participants host parties all over the world, everything from free drinks for Mo Bros, to the epic Gala Parte that closes out each Movember.
In the last few years, women – Mo Sistas – have found their own ways to participate. From flaunting faux mustaches to the end of freaking out about their partner’s and father’s creepy moustaches, here are 10 reasons why all sexes should support Movember:
1. 1 in 6 men in the U.S. will be diagnosed with prostate cancer. That’s a new case every 2.4 minutes.
2. A man is 35% more likely to be diagnosed with prostate cancer than a woman is to be diagnosed with breast cancer, yet awareness around men’s cancers is 30 years behind that of women’s cancers. It’s time to raise awareness for our men.
3. We all know that women are the Chief Medical Officers of their families scheduling all of the appointments with doctors, making sure the family gets to them, etc … Therefore, the more women who participate in and support Movember, the more women will remind men to schedule annual screenings.
4. As a direct result of Movember’s fundraising efforts, researchers at the Broad Institute and the Dana-Farber Cancer Institute have succeeded in constructing a complete genetic map of prostate cancer.
5. All the single ladies, all the single ladies … Movember is a great way to meet men who like to give back. Join a team, attend some events and let the MO-mance begin.
6. Movember supports LIVESTRONG and funds programs through their Young Adult Alliance that aim to improve the survival rates and quality of life for young adults with cancer between the ages of 15 and 40. My amazing friend Heather is struggling with colon and liver cancer at age 32 – so I’m raising money for her this year! http://www.hope4heddy.blogspot.com/.
7. It’s working! Movember research determined that the campaign is working quite successfully in terms of raising awareness of men’s health issues while engaging our community to proactively regard and reflect upon their health. Movember participants were shown to spend more time thinking about and considering health issues than non-participants (the general population). Specifically, in the U.S., our research revealed:
- 96% of participants spent time thinking about improving their general health
- 86% of participants had a general check-up during the year
- 77% discussed men’s health with their family, friends or colleagues during Movember
- 59% carried out personal research on men’s health issues during Movember
- 64% worried about their general health
8. Make new friends: It’s a fact (although not necessarily backed by research) that people who participate in Movember are a-MO-zing! There are Movember parties happening all over the world this month. I have made countless friends through my five years of participation across the world. It truly defines the concept of a global community.
9. Kissing a man with a hairy upper lip makes you appreciate all of the months when it’s smooth!
10. In the end, it’s about making a difference in people’s lives. Movember does that MO-re and MO-re each year. For more information, visit http://www.movember.com.
For related Giving Back stories on genConnect:
- Louse Guido Works With eLife to Improve Lives of Girls, Women
- Sam Wyly’s Favorite Cause: The Salvation Army
- Webby Awards Founder Tiffany Shlain’s Favorite Organization
- Craig Newmark: How Nonprofits Use Social Media
- Carolyn Everson: What She Learned at Free the Children Kenya
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