What do you think of the environment? Sounds like a simple enough question, but what if you could only explain your feelings in six words? The Environmental Protection Agency (EPA) teamed up with SMITH Magazine and challenged people to do just that. Watch EPA Administrator Lisa P. Jackson talk with genConnect about how six words can make a big difference:
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What are Jackson’s words? Healthier families, cleaner communities, stronger America.
“I think that’s what EPA stands for,” Jackson told genConnect. “It’s also why we protect the environment. We want our families to be able to breathe clean air and drink clean water but we also know that we can’t grow, we can’t have prosperity without it.”
The Six Words for the Planet initiative started as a quick way to engage digital communities and encourage people to be “thoughtful about issues that are present every day … and to distill down what the environment means to them.”
Jackson has been a part of the EPA for 30 years of the organization’s 40-year history. In that time, she has seen a shift from EPA’s original responsibility to identify environmental issues to their current responsibility to find solutions.
“We’re tackling the big challenges that our country and our world face,” Jackson said. “Protecting the environment isn’t the old days of advocating and just moving. We have to have solutions. We have to know how to give cleaner water. How do you get cleaner air and still provide energy for people? How do you have food to feed the world, a growing population, but not have to sacrifice our water quality? Those are the challenges of today.”
WATCH: How to Feed the Planet
genConnect was credentialed press at the 2012 Aspen Ideas Festival in Aspen, Colo., where we interviewed the premier speakers and attendees at the conference. For more of our video interviews and articles from the Ideas Festival, click here.
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