Category: Sales & Marketing

Super Bowl 2012 Advertisers Use Social Media to Build Hype

Super Bowl 2012 Advertisers Use Social Media to Build Hype

February 3, 2012 by Edward Boches

Mullen Chief Social Media guru Edward Boches on the effectiveness of brands using social media to create pre-Super Bowl buzz

Global Hospitality: A Waldorf Astoria Hotel & Resort Near You (VIDEO)

Global Hospitality: A Waldorf Astoria Hotel & Resort Near You (VIDEO)

February 1, 2012 by Jennifer Jones

Watch our interview with Hilton’s Senior Director of Brand Marketing on where the newest hotel is opening…

Detroit Auto Show Signals American Car Comeback

Detroit Auto Show Signals American Car Comeback

January 9, 2012 by genConnect Staff

Ford, Mercedes-Benz talk to genConnect on how their marketing is targeting younger crowd, moms

Gary Schwartz: Today’s Challenge to Reach Consumers (VIDEO)

Gary Schwartz: Today’s Challenge to Reach Consumers (VIDEO)

January 2, 2012 by Gary Schwartz

Watch Impact Mobile’s CEO & author explain why mobile changed the way brands market products …

Kathryn Rose: Add Spark to Your Marketing Mix

Kathryn Rose: Add Spark to Your Marketing Mix

January 1, 2012 by Kathryn Rose

Social media consultant Kathryn Rose shares tips learned from Tory Johnson’s Spark & Hustle Small Business Boot Camp

Ted Murphy

IZEA: Old School Advertising Meets New Social Media (VIDEO)

November 17, 2011 by Ted Murphy

Ted Murphy, known as the Father of Paid Blogging, explains IZEA’s advertising strategy…

Scott Monty: Get Social With Ford Motor Company (VIDEO)

Scott Monty: Get Social With Ford Motor Company (VIDEO)

November 7, 2011 by Scott Monty

Scott Monty discusses why Ford Motor Company is invested in social media

Century 21 Becomes Smarter, Bolder and Faster Online (VIDEO)

Century 21 Becomes Smarter, Bolder and Faster Online (VIDEO)

November 5, 2011 by Matt Gentile

Social media and PR expert Matt Gentile shares ways the real-estate company is improving communication online

Peter Shankman on Your 24/7 Brand (VIDEO)

Peter Shankman on Your 24/7 Brand (VIDEO)

November 4, 2011 by Peter Shankman

Networking Extraordinaire Peter Shankman on the importance of brand image in this very public world

Carolyn Everson on How Facebook Helps Small Businesses (VIDEO)

Carolyn Everson on How Facebook Helps Small Businesses (VIDEO)

October 25, 2011 by Carolyn Everson

Facebook VP of Global Marketing on the power of the platform to bring you customers and profits