We all know women are a purchasing force to be reckoned with. With women controlling about 80 percent of all household purchases, many companies are trying to target this powerful demographic. BlogHer’12 sponsors are no different. They know better than anyone that women – moms included – can often make or break a company.
At BlogHer’12 in New York City, conference sponsors such as Hillshire Farm, Jimmy Dean, Oasis Consumer Healthcare and Pfizer connecting with women bloggers and others attending the event, to give them a flavor of their products. Here’s a sampling of what they had to offer…
Watch Dr. Mahmoud Ghannoum announce the release of new germ-fighting product, Halo, by Oasis Consumer Healthcare, which just recently hit the shelves at CVS and other retailers. Learn how it can help you battle the common cold:
How good does Chicken Apple Gouda Sausage sound?
Watch Chef Jill Houk of Hillshire Farm discuss the new products they unveiled at BlogHer ’12 and why women bloggers are key to Hillshire Farm’s success:
Why is it so important for Hillshire Farm to connect with women bloggers? “We love women and a lot of women have our products in their refrigerators, feeding themselves and feeding their families,” says Chef Jill. “It’s important to show how our products can really help you solve meal problems that you have, putting dinner on the table, feeding your kids healthfully, coming up with dinner on the fly.”
“We’re all solving the same problems together” with women at events like BlogHer, she adds.
Looking for new ways to serve your kids breakfast?
Watch genConnect talk with Jimmy Dean’s ‘The Sun’ and Chef Catherine DeOrio about whats new in breakfast:
Jimmy Dean showed off snack-sized sandwiches, D-Lights Biscuit and other products at BlogHer’12 – items that are a particular hit for kids. “We don’t have a lot of time in the morning necessarily to cook things, and these are ready in under a minute. ..You can give them to the kids if they just want a little snack or you can have it for breakfast. The important thing is to kind of start your day off with breakfast.”
What woman doesn’t need a little help in feeling better?
Watch genConnect with Pfizer Consumer Health Care on how they are helping women feel their best:
Pfizer Consumer Health Care loves getting feedback from women to get their thought on what products work and what needs improvement, and BlogHer’12 is a perfect place to increase brand awareness, as well.
“One of our key initiatives is to live healthy and bring vitality to peoples’ lives,” a Pfizer Consumer Health Care representative told genConnect. “By being here, we’re reaching such an influential blogger set to get our products in the know.”
Anyone want to feel younger? Do we even have to ask?! Pfizer also offers a number of “Feel Young” products – everything is all about keeping women at their best and feeling young at heart.
Watch The Healthy Apple blogger and certified nutritionist, Amie Valpone, with So Delicious share their message on the importance of gluten-free and dairy-free health options:
Food is so important to a healthy lifestyle, and So Delicious caters to that need, and understands the importance of brands to be at conferences chock full of women bloggers, where they can relay information about their products, particularly those that cater to those with special dietary or health needs.
“At a BlogHer conference, you’ve got a mix of everything – you’ve got tech blogger, you’ve got mommy bloggers, you’ve got food bloggers, you name it, they’re here,” Valpone said.
Related: Amy Valpone on Organic Food Trends
genConnect was credentialed press at BlogHer ’12 in New York, NY, where we video interviewed the premier speakers and attendees. To see more of our video interviews and articles from BlogHer ’12, click here.
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