“Social media is more than just Facebook and Twitter,” says Amber Naslund, Vice President of Social Strategy for Radian6. As an expert in new media, Naslund understands that social media can do wonders for business growth and development. And with National Small Business Week upon us, the information is more relevant than ever. Watch Naslund explain how customer and business interactions are changing in the social media space:
“Businesses used to be a one-way conversation out to their communities. We really shifted the dynamic to a much more mutual relationship — a symbiotic one,” Naslund told genConnect. “Businesses are encouraging their customers to interact with them. And customer expectations have changed. They want brands and businesses to be part of their own communities and to participate with them.”
Is your business using social media? If not, Naslund offers 3 simple ways to start your own social media business strategy:
1. LISTEN to the conversation. Keep track of what your customers are saying — but not just about you. “Most businesses start with ‘Is anybody talking about me?’ But you want to know if they are talking about your industry or your competitors or things that your customers care about. Having that intelligence is a good first step,” Naslund said.
2. PARTICIPATE in the communities that you are hoping to build. Be active on social media platforms like Facebook, Twitter, Google + and Pinterest.
Related: 6 Ways Pinterest Can Boost Business
3. BE ACCOUNTABLE for your presence on social networking sites. Naslund suggests asking yourself: “How are you measuring your success in social? How do you know what you are doing is actually having a positive effect in your overall business goals?”
Related: No Bullshit Social Media
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