Social media is a large part of both big and small business. But those companies using it to bring value to the customer, whether it’s thousands of employees or just a handful, are going to win in the end says Michael Brito, Senior Vice President for Social Business at Edelman. Watch Brito breakdown the pros and cons for big and small businesses using social media:
Related: Discover Unmet Customers’ Needs
Brito’s book Smart Business, Social Business further details how businesses can use social media strategy. While big business may have the resources to streamline the process or hire on more people who can, small businesses have speed and a personal touch on their side..
“Any organization cannot and will not have meaningful conversations with customers unless they can have meaningful conversations internally first,” Brito said. “Tearing down organizational silos, having marketing and PR actually communicating, pulling in customer support all make it so you can collaborate more effectively.”
“With less politics and process, without all the hurdles, it’s very easy for a small business owner to get things done quickly,” Brito told genConnect. “Being able to connect with customers on a personal level from a small business perspective is much easier.”
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