Purpose
Purpose is the essential, core, single underlying or overriding reason we move, as individuals and organizations. It is the big “why” underlying what we do. On the most basic biological level, we may be driven to survive and reproduce, yet that is hardly the purpose of our existence. In the words of Ed Freeman, author of the stakeholder model of business management, “We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is not to make red blood cells (the same way the purpose of business is not to exist to make profits).”
“When the dust settles from this Armageddon, the only companies left standing are going to be the ones that stand for something that improves people’s lives.” ~ Roy Spence
Purpose is an activating, motivating, and animating force. It is what moves us to get up in the morning to dive into life with our full being. Purpose sustains us when times get tough, and serves as a guiding star when we stray off course.
Purpose is one of the three core principles of Conscious Business™ as articulated by John Mackey and Conscious Capitalism, Inc (aka FLOW). Knowing and embodying our purpose focuses our business’s products, services, and processes toward goals larger than just making money.
Purposeful people build purposeful companies. And purposeful people make an impact through whatever their work or role may be.
Jim Collins, author of the bestselling Built to Last and Good to Great, defines purpose as a company’s fundamental reason for being—its soul. In It’s Not What You Sell, It’s What You Stand For, Roy Spence Jr. and Haley Rushing tell great stories of the power of purpose in the success of clients like Southwest Airlines (to democratize the airways: “Freedom to Fly”), Wal-Mart (to save people money so they can live better: “Save Money, Live Better”), and BMW (to enable people to experience the joy of driving: “Sheer Driving Pleasure”). Great companies with the most significant impact and influence invariably have clear and compelling purposes.
The same is true for great beings!
“This is the true joy in life—the being used for a purpose recognized by yourself as a mighty one; the being a force of nature instead of a feverish selfish clod of ailments and grievances complaining that the world will not devote itself to making you happy…. Life is no “brief candle” to me. It is sort of a splendid torch, which I have a hold of for the moment, and I want to make it burn as brightly as possible before handing it over to future generations.” ~ George Bernard Shaw
Category: Career, Entrepreneurship
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