Since 2005, Editor-in-Chief Chris Johns has helped revitalize National Geographic, using what he learned in the field as a Nat Geo photojournalist for years. “We have meaningful stories to tell in unforgettable ways – that’s really the core of who we are and what we do,” he says.
Watch Johns talk about the evolution of the magazine and how it is tackling digital media:
While the magazine has been a trusted brand for over a century, Johns is excited that new digital tools and technologies are allowing them to tell a more comprehensive story.
“The beauty of the digital space for National Geographic Magazine is, the core of us are the storytellers in the field and the voices that they amplify that they meet in the field,” Johns says. “When I was a photographer, the frustrating part of ink on paper with a magazine was … I really felt like my camera and my notepad were inefficient to tell that story with the depth and the passion I wanted to tell it with. Now, there are a whole new set of tools that can make it a much more immersive and complete storytelling.”
For more of our video interviews and articles from the 2012 Aspen Environment Forum, click here. Follow us on: