Mashable Moving From ‘Beyond a Blog’ to a Media Company (VIDEO)

Mashable is growing at a rapid pace and partnering with CNN, USA Today, Yahoo, and other outlets to further syndicate its content.

“Essentially, what we’re starting to do now is go from beyond a blog to more of a media company,” Mashable Executive Editor Adam Ostrow told genConnect at SXSW.

Watch Mashable’s Adam Ostrow discuss what makes great viral content and their relationship with syndication partners below:

Mashable is launching a video strategy, has executed a number of content partnerships and is working with a number of publishers to syndicate content.

WATCH: Mashable’s Pete Cashmore – Is Social Media Good for Journalism?

So what makes great, viral content?

“One of the keys to it is to really try to create a title that’s going to resonate with people and not be too insider,” Ostrow said. “What Mashable’s been able to do is really create accessible content that’s written in a way that’s user-friendly, that’s fun, and that people want to share with their networks.”

Related: Pete Cashmore: Right Time For Google to Launch Google Plus

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Tags: adam ostrow, CNN, cnn mashable, Mashable, media company, mit, samsung blogger lounge, South by Southwest, SXSW 2012, SXSW interactive, SXSWi, ted conference, USA Today, viral content, Yahoo!

Category: Career, Sales & Marketing, Videos