“One of the keys to it is to really try to create a title that’s going to resonate with people and not be too insider,” Ostrow said. “What Mashable’s been able to do is really create accessible content that’s written in a way that’s user-friendly, that’s fun, and that people want to share with their networks.”
About Adam Ostrow: Adam Ostrow is a new media entrepreneur and commentator. As Mashable’s SVP Content & Executive Editor, Adam is responsible for the content strategy of one of the most-read independent news sites in the world, covering [...] View author profile.
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