Marissa Mayer has been named CEO of Yahoo, which means there’s one more woman at the helm of a major Internet company.
The hope is that Mayer, a 37-year-old technologist who has managed some of Google’s most popular products during her 13-year tenure there and is leaving as its vice president of location and search, can help retain Yahoo customers and reverse market-share losses that fueled three years of sales declines at the country’s biggest Web portal. Mayer replaces Ross Levinsohn, who resigned in May.
And who says technology has to be a man’s world? Watch Kate Brodock, Founder and chair of Other Side Group and CMO of Girls in Tech Global, talk with genConnect about creating opportunities for tech-savvy women:
Despite some skepticism over her business experience, Mayer may defy expectations of her. She was Google’s first female engineer and it’s 20th employee, and is credited with the success of many of Google’s most famous products. She is also, in fact, one of the world’s most powerful women in tech.
“There is such a stereotype of the hacker – the pasty-skinned guy with the thick glasses, the pocket protector, the blue glow coming off of the monitor … people think if they’re going to be good at this, that’s what they need to be,” Mayer told CNN in an interview earlier this year. “You can be good at technology and like fashion and art. You can be good at technology and be a jock. You can be good at technology and be a mom. You can do it your way, on your terms.”
On taking her new job at Yahoo, Mayer said in a statement: “I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users. I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world. Yahoo!’s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can’t wait to get started.”
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