LinkedIn but not quite connected? genConnect expert and certified social media marketing strategist Laura Rubinstein teaches us how to get the most out of this social network…
LinkedIn is the best social network to showcase your professional history including recommendations. Having glowing recommendations will serve you well regardless of your industry. LinkedIn profiles are highly optimized for the search engines. So make sure your profile is 100 percent tcomplete and then make it stand out with recommendations.
All LinkedIn Recommendations Are Not Created Equal
As you may have experienced all recommendations, testimonials and/or endorsements are not created equal. Ideally, you want your LinkedIn recommendations to point to specific results or tell a story of how your services changed someone’s life or business for the better. Though recommendations that say, “Laura is great to work with,” are nice, they are not very compelling or telling of what I did, why they think I’m great, or why someone else should hire me. It was then that I decided to make it easy for people to give me great LinkedIn recommendations.
Create Your Power Resume
First, in order to request a LinkedIn recommendation, you must be connected to the person you want to receive it from. When you go hoover over the Profile menu item when you’re logged into your LinkedIn account ,you will notice a “Recommendations” link in the drop down. Clicking this leads you to “Manage Your Recommendations.” This is your opportunity to turn your LinkedIn profile into what I call your power resume! LinkedIn has a great feature that allows people you are connected with to endorse you.
A stream of positive, glowing recommendations can be an excellent catalyst to new jobs, new clients, and new traffic. It’s very important to get endorsed from your LinkedIn connections who also have great recommendations. So be selective… sure, recommendations are recommendations, but ones from people with credibility carry a lot more weight – so start with influential people you know!
And yes, you may have to summon up a little courage to ask for a recommendation. It’s the pinnacle of shameless self-promotion, asking someone to say nice things about you in public. But it has to be done!
Related: The Key To Social Media Success
How To Guarantee You Get a Great Recommendation
When asking for a LinkedIn recommendation, customize your message to them with specifics on how you want your contact to recommend you. In fact, make it easy and write the recommendation for them and let them know they can adjust it as they want.
Not sure what to write? Do a short poll of your closest friends & colleagues – ask them first, and ask them to list what they view as your best qualities and strengths, or for brief examples of how you may have helped them. (There, you just got some testimonials, wasn’t that easy?)
My Killer Recommendation Formula
When asking for a killer LinkedIn Recommendation, include these important keys in your sample:
- Mention your positive character traits (friendly, high integrity, caring, listens well, great teacher, etc.)
- Share specific results and/or a the change that your service or product produced
- Mention a problem everyone looking for your product/service has, that your contact overcame by using your product/service
Here’s a template for writing your recommendation:
- The state they were in or the problem they had before using your service.
- The positive experience they had while working with you/
- The results they produced.
- A statement “I would highly recommend ___ to anyone who wants ____.”
By the way, you definitely want to use this formula when others ask you for a recommendation.
Sample of a Great LinkedIn Recommendation
Here’s an example of a great recommendation I wrote to endorse a professional organizer I worked with:
“Before working with Sandra Ateca, my office was truly chaotic and I was overwhelmed and struggling with how to keep track of all the papers and projects I regularly manage. With her calm objective perspective and expert knowledge, Sandra put together some simple, yet highly customized organizing solutions for me.
“The most important benefit I’ve received by working together with Sandra over time has been the life long lasting organizing skills that I now use every day. Her words of wisdom influence my decisions daily, and as a result my office, projects, and corresponding paperwork are easy to manage.
“Thanks to Sandra I never loose phone numbers or papers, and I know exactly where to find my most important project information. If you want to be more productive and cut out the clutter completely from your office, hire Sandra immediately. Her services are well worth the success you will achieve with her customized systems.”
How To Ask To Be Endorsed (with your pre-written recommendation)
When sending the recommend request include a statement like the following:
I’m sending this to ask you for a brief recommendation of my work that I can include in my LinkedIn profile.
It would be great if you could include examples of results you received as a result of working with me.
To make this easy for you, here’s a possible draft. Feel free to edit this or create your own.
[insert your draft of the recommendation]
Thanks for your help.
To view more sample recommendations visit my LinkedIn profile. Share your killer recommendations and tips below!
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