Evol8tion LLC is an innovation agency aimed at bringing the worlds of Madison Avenue in New York (advertising and marketing) and Mountain View in California (technology). Watch Joseph Jaffe, author of Life After the 30 Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising and CEO and founder of Evolution talk about the great opportunity to bring established brands together with valuable startups:
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“What we’re doing this time is connecting the worlds of Madison Avenue and Mountainview – the worlds of marketing, advertising and creativity on the one hand, brands – and startups, Silicon Valley and Mountain View, on the other,” Jaffe said.
So Evol8tion is facilitating relationships and conversations between early-state startups and established blue-chip brands. “We think there is incredible opportunity for big brands to participate with these startups – early-stage startups … where they can really work together and partner,” Jaffe said. Brands can reinvent themselves and truly bring innovation to marketing with the aid of technology and working with the next wave of entrepreneurs, he added.
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