How to Be Successful in Advertising, Branding (VIDEO)
When you’re a leader in the advertising industry, how do you keep the creative juices flowing? “Creative people – they have a low boredom threshold. So it’s actually relatively easy because they never want to do the same thing twice,” says Shelly Lazarus, the recently retired Chairman & CEO and now Chairman Emeritus at Ogilvy & Mather. Watch Lazarus talk about the advertising industry, branding and retirement:
Shelly Lazarus
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If you’re looking for a career in advertising, Ogilvy & Mather, an international advertising, marketing and public relations agency founded in 1948, is the place to be. Long representing brands like IBM, American Express and Dove, the company takes most pride in keeping great work going for some clients for more than 30 years. Lazarus said she takes most pride in those long-term clients.
In today’s day and age when brands are continuously evolving, it’s also a time when many people are trying to brand themselves, as well, whether it be as certain personalities or experts in a specific area.
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A brand, even for a product or a service or an institution, Lazarus said, “it really is more about a point of view and a set of values and so, it’s not surprising, I think, that people would become brands in a way because a lot of people do have strong points of view and ways of seeing the world.”
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Category: Career, Sales & Marketing, Videos
