Christiana Wyly shares with genConnect on the rewarding experience of combining her passion for the planet with her skills as a successful businesswoman. Wyly is an environmental advocate and an operating partner at Satori Capital, which is an investment firm focused on sustainable investing by providing conscious capital and helping to grow the market for products and firms dedicated to a healthy future. Watch the video below on how she became a green money-making machine:
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From my own experience, I was a really passionate environmentalist and I was an investor. And they were sort of two hats. And they were very separate. And I sort of didn’t want to know what the impact in the world was of my investments. I didn’t really want to understand – I mean understand how the investments work, but I didn’t want to look at, on the ground, what it was creating. And there’s this creative potential in money that everything that you’re funding is building something. It’s contributing to something.
And so I never wanted to understand the impact of where that went. But I wanted to take those returns and put them into all the activism that I was involved in. And so they were very separate. There was my passion over here, and the way that I earned my income, or earned my living over there.
Until I realized that, actually, the greatest resource that I had for change, for feeding the passions that I was most alive about living in the world, came from the very thing that I was completely neglecting and closing off from the rest of my life. And so I feel like I became more successful in my life both through my investments and through feeling like I was effective as an activist when I was able to combine the two things together.