Calling Social Media’s Bluff (VIDEO)

[ 0 ] May 17, 2012 |

Jason Falls, social media expert from Social Media Explorer, is calling social media’s bluff. Long told by new media experts that social media is only about the “conversation”, Falls’ book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, is saying it is much more.

Watch Jason Falls talk to genConnect about No Bullshit Social Media below, plus seven social media marketing strategies for your business:

Related: 7 Hottest Social Media Trends for Business (SLIDESHOW)

Released in 2011, the book is intended for companies that are still hesitant to use social media and helps them identify strategies to reach company goals.

“We go into what we identify as the 7 basic drives of social media and we give you a road map on how to plan for social media strategically,” Falls told genConnect.

So what can social media marketing to for your business? It can…

  1. Enhance Brand Awareness
  2. Protect Your Reputation Online
  3. Extend Your Public Relations
  4. Build Community
  5. Enhance Customer Service
  6. Facilitate Research & Development
  7. Drive Sales

Share: How is your business using social media marketing? Tell us in the comment section below!

Related: Facebook IPO – What’s the Real Value in Social Media?

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Category: Career, Sales & Marketing, Videos

Jason Falls

About Jason Falls: Jason Falls is the founder of Social Media Explorer, an information, education and consulting services company for digital and social media marketing. An award-winning social media strategist, Falls has worked with international, national, regional and [...]
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