Your company might be its own worst enemy. The corporate structures set in place to promote company growth are now holding you back. It’s time for a change. Enter Lisa Bodell, FutureThink CEO and author of the new book ‘Kill the Company.’ Watch Bodell explain how companies ‘kill off’ stagnant business practices and innovate more efficiently:
“The idea behind ‘Kill the Company’ is very simple. There are two things that are holding us back from innovating — the first is complexity and the second is complacency,” Bodell told genConnect. “We have to get rid of complexity and clear the way for growth by killing things and then get rid of the complacency so people feel like they can effect change.”
Bodell found through her own company that when you rid your corporate structure of these two things, not only is their more opportunity for growth but employees are much happier.
“All of the sudden, [employees] feel like they aren’t operating with handcuffs anymore, it’s guardrails. Right now, it’s handcuffs — it’s rules, meeting, procedures, reports. There is so much focus on the inside, they can’t move forward,” Bodell said. “When you clear all that away, suddenly they can realize their potential. Everyone has the power to innovate, everyone has the power to create change but until we get rid of these things, no one will reach their potential and complacency will stay.”
‘Kill the Company’ will be released May 15, 2012. Click here to pre-order the book.
Click here for more videos from SXSW 2012. Tune in to genConnect.com and follow us on: