When it comes to being influential in the world, Asia is undoubtedly an economic powerhouse.
“Today, Asia is where the action is. If you don’t know about Asia and China, you actually are at a disadvantage,” says Vishakha Desai, president of the Asia Society. Watch Desai talk about the importance of understanding international culture when doing business with China and India:
Desai says many CEOs know they need a business strategy for this part of the world, but they don’t now the first steps to take and they’re nervous. How do we get people to understand the influence of this part of the globe? First and foremost: understand the country’s history and culture.
“For the first time in 250 years … you’re going to have non-western players becoming central stage in the world,” Desai says. “If you think the only thing you have to now about is how to do business, guess what? Wrong. Because business and the economy of those countries are only 30 years old. When it comes to culture, you have 5,000 years of history.”
The Asia Society is the leading educational organization dedicated to promoting mutual understanding and strengthening partnerships among peoples, leaders and institutions of Asia and the United States in a global context.
genConnect was credentialed press at the 2012 Aspen Ideas Festival in Aspen, Colo., where we interviewed the premier speakers and attendees at the conference. For more of our video interviews and articles from the Ideas Festival, click here.
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