Autism Speaks partners with Twitter, Google, other tech partners for ‘Light it Up Blue’ campaign during Autism Awareness Month; April 2 was World Autism Awareness Day
April is Autism Awareness Month. And with the help of Microsoft, Twitter, Google, AOL, Barnes & Noble, and Others, Autism Speaks is celebrating its “Light it Blue” campaign. World Autism Awareness Day was April 2, and people all around the world are going blue to increase awareness of autism.
During the Light It Up Blue campaign, iconic landmarks from around the world, such as New York’s Empire State Building, Hungarian Parliament Building in Budapest, Hungary, Bahrain World Trade Center, Paris Stock Exchange, Aspen Mountain and the Christ the Redeemer Statue in Brazil, will douse themselves in blue light to show their support.
Autism Speaks, the world’s leading autism science and advocacy organization, also announced a series of digital, mobile and technology initiatives involving a range of corporate and philanthropic partners that will take place throughout Autism Awareness Month. Autism Speaks’ Light It Up Blue website, features an interactive photo gallery, personal fundraising pages and mobile applications for both the iOS and Android platforms. An Autism Speaks text messaging service will text “LIUB” to 30644, where users can get access to additional content, information and news. Autism Speaks has also launched a video blog.
“We are excited to announce the online component of our Light It Up Blue campaign and grateful to all of our tech and digital partners for participating throughout Autism Awareness Month,” said Marc Sirkin, vice president of social marketing and online fundraising, Autism Speaks. “Thanks to their support, our online presence will continue to grow and reach new audiences with our message of compassion and the importance of early screening for autism.”
Several of Autism Speaks’ online and technology partnerships feature new resources and tools for families affected by autism, including:
- Microsoft has released a series of free office templates based on the Autism Speaks 100 Day Kit for families of individuals with autism. These templates can be found on the Autism Speaks partner page on Office.com.
- Twitter has donated an online advertising campaign to encourage the world to Tweet about Light It Up Blue via the hashtag #LIUB.
- Google is participating in Light It Up Blue by lighting six of its buildings blue – including buildings in Seoul, Los Angeles and San Francisco – on April 2 to bring awareness to autism.
- AOL is highlighting both the organization and World Autism Awareness Day by featuring Autism Speaks on AOL.com April 2nd, providing a free placement on the AOL Mail Log-in screen for a day, and spotlighting Autism Speaks on the AOL Impact site, encouraging consumers to Light It Up Blue in support of Autism Awareness.
- Barnes & Noble will Light It Up Blue online by creating a special landing page and will provide an opportunity for its customers to join the campaign. The BN.com landing page will feature curated items that relate to autism.
- Technology provider Blackbaud will light the fountain outside its corporate headquarters blue and will focus on autism awareness among its employees throughout the month.
- Outfit7, creator of the popular Talking Friends characters and apps, will be participating in the campaign by providing free in-app Light It Up Blue virtual t-shirts for Talking Tom on both iOS and Android. Outfit7 will also donate advertising on its digital network.
- In collaboration with production company Bodega Studios, advertising agency Goodby Silverstein & Partners will be releasing a documentary, I Want to Say, that chronicles the lives of real young people with autism, in particular, their challenges and breakthroughs through the use of touch technology. The film brings awareness to the vast improvements that touch technology has made for nonverbal members of the autism community. Hacking Autism, an initiative recently adopted by Autism Speaks, aims to bring this same attention to an online community devoted to people sharing their stories of hope through emerging technologies.
Click here for more information on what various tech partners are doing to heighten awareness of autism this month.
Meanwhile, The Autism Society offers a number of other ways people can show their support this month:
Wear the puzzle: For example, you can wear the Autism Awareness Puzzle Ribbon as a pin on your shirt, magnet on your car, badge on your blog, or even your Facebook profile picture – and educate folks on the potential of people with autism! To purchase the Autism Awareness Puzzle Ribbon, click here.
Make a difference. Contact your representatives on the state and federal level and ask them to “Vote 4 Autism.”
Connect with your neighborhood. Many Autism Society local chapters hold special events in their communities throughout the month of April. But if you can’t find an event that suits you just right, create your own! 1Power4Autism is an online tool that makes it easy to mobilize friends and family and help make a difference.
Tell us: In what way(s) will you show your support for Autism Awareness Month this April?
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