IZEA: Old School Advertising Meets New Social Media (VIDEO)
Ted Murphy, known as the Father of Paid Blogging, explains IZEA’s advertising strategy…
A serial entrepreneur, Edward “Ted” Murphy has founded six companies since 1994. Murphy’s latest venture, IZEA operates a variety of social media properties including SocialSpark, Sponsored Tweets and WeReward. Murphy has been called the father of paid blogging and is credited for creating the sponsored conversation industry. His disruptive approach and unconventional nature has enabled him to raise over $14 million in venture funding from leading VCs including Draper Fischer Jurvetson, Village Ventures and Inflexion.
Murphy’s creative prowess and passion for the unconventional has earned him the ear of some of the world’s largest marketing organizations including FOX, Bombardier, General Motors and Disney. His efforts have received national recognition, including A/V Multimedia Producer Magazine’s “Top 100 Multimedia Producers” for two consecutive years. In 2006 Murphy’s viral campaign created for the launch of PayPerPost was inducted into Marketing Sherpa’s Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.
Murphy has consulted for some of the world's largest marketing organizations including FOX, Bombardier, General Motors, SeaWorld and Disney. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.
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