As the world population grows, PepsiCo looks for creative ways to serve people
About Shiv Singh
Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the rise of digital marketing and media. In his day job he serves as the Global Head of Digital for PepsiCo Beverages (across paid, owned and social media), where he drives PepsiCo Beverages's digital marketing agenda working for the CMO of Global Consumer Engagement.
He is currently driving the business's Real-Time Marketing Agenda and is hands on with the Pepsi X-Factor Digital Marketing efforts, the Pepsi Refresh Project and portfolio wide digital media strategy, innovation, optimization and measurement efforts.
Prior to PepsiCo Shiv worked at Razorfish Inc for over twelve years in its New York, London and San Francisco offices serving most recently as its VP & Global Social Media Lead and working with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company. Most recently, he was instrumental in Razorfish’s role as incubation partner for Bundle, a financial social media start-up. At Razorfish, his role also included capability development, developing strategic partnerships, leading thought leadership efforts and encouraging experimentation with social media across the agency.
In September 2009, he was recognized by Ad Age as a Media Maven and was featured on the publication's cover.
Shiv who is the author of Social Media Marketing for Dummies has been published widely and has spoken or keynoted conferences such as Digital Book World, the Online Publishers Association Annual Summit, South by Southwest Interactive, Web 2.0 Conference and the Direct Marketing Association's Leader's Forum. He is frequently quoted in the Wall Street Journal, Reuters, Associated Press, Ad Age, Adweek, USA Today, The New York Times, Fortune Magazine and several other similar publications discussing digital strategy and social influence marketing. Shiv sits on the advisory boards of Buddy Media, Pandora, Ad Keeper, The Real-Time Marketing Conference and The Pivot Conference.