Explore Fijian Culture With Sera Cawanibuka (VIDEO)
Watch travel expert Linda Hayes explore traditional Fijian cuisine and drinks
Sera Cawanibuka was recently named new regional marketing officer for Tourism Fiji Americas, according to Regional Director of The Americas, Ili Matatolu who announced the new appointment this week.
In her new position, Cawanibuka’s responsibilities will include the coordination of Fiji’s trade and consumer calendar, developing priority niche markets, progressing its leads generation program, and maximizing marketing opportunities in Canada and second tier markets.
Prior to her appointment as regional marketing officer, Cawanibuka served as the regional coordinator for Tourism Fiji’s Matai Specialists Program. During her tenure, Cawanibuka was responsible for the implementation of training new Matai Specialists, overseeing annual awards, organizing Fiji Super Fam trips and developing marketing materials for the Matai Specialists Program. Cawanibuka was also charged with overseeing incentive-based initiatives, the Matai newsletter, Bula seminars and yearly roadshows.
Cawanibuka is a graduate of the University of the South Pacific with a Bachelor of Arts in Tourism Management & Public Administration.
Watch travel expert Linda Hayes explore traditional Fijian cuisine and drinks
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